Why did Kelly Slater start Outerknown?
As an 11-time world surfing champion who spent his career in the ocean, Kelly Slater witnessed firsthand the impact of pollution on marine environments. He co-founded Outerknown in 2015 with designer John Moore to prove that surf and outdoor apparel could be made responsibly without sacrificing style or performance. The brand's Econyl boardshorts, made from regenerated fishing nets and other ocean waste, became an instant icon.
What is the S.E.A. Jeans initiative?
Outerknown's S.E.A. (Social & Environmental Accountability) Jeans program sets a new standard for denim sustainability. Each pair is made from organic cotton, dyed with sustainable indigo processes that use 90% less water and 65% less energy, and produced in Fair Trade Certified facilities. The jeans come with a lifetime guarantee — if they ever wear out, Outerknown will repair them for free.