F O V R
Why is Veja different from other sneaker brands?
Veja spends zero on advertising — investing that money instead into sourcing sustainable materials and paying fair wages. While most sneaker brands allocate up to 70% of costs to marketing, Veja redirects those funds into their supply chain. The result is a sneaker that costs 5x more to produce than conventional brands but retails at comparable prices.
Where does Veja source their materials?
Veja sources wild rubber directly from seringueiros (rubber tappers) in the Brazilian Amazon, helping preserve the rainforest by making standing trees more valuable than cleared land. Their organic cotton comes from farming cooperatives in Brazil and Peru, and their B-mesh fabric is made from recycled plastic bottles collected by waste picker cooperatives.